Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices.
The deal will see LBi integrate the Service2Media App Lifecycle Platform into its growing portfolio of mobile services and digital technologies.
The move will allow LBi to develop and distribute mobile apps on behalf of its portfolio of big-brand clients including Coca-Cola, SAB Miller and Sony Ericsson.
The App Lifecycle Platform is device agnostic meaning that mobile apps only need to be created once for use across multiple platforms.
The App LifeCycle Platform automates the development process to output the same app for any mobile or tablet device (iPhone, Blackberry, Android, J2ME/Symbian, Windows Phone 7 and HTML5) giving LBi and its clients a cost effective, cross-platform route to market for mobile applications. The platform has been used to develop and maintain apps for international clients including, CNN, Al Jazeera and Rabobank.
By reciprocal arrangement, as Service2Media expands globally into regions such as Middle East and USA, LBi will combine and share professional consulting capabilities and sales resources to extend each business’s reach in to local markets. Initially going live in the UK, US and Dubai, the Service2Media App Lifecycle Platform will be rolled out across LBi’s global network of agencies.
Ilicco Elia, Head of Mobile at LBi, said: “We are excited to be able to integrate Service2Media’s App Lifecycle Platform into our offering giving us the ability to efficiently deliver cross platform applications.“
Geert Kolthof, CEO of Service2Media, said: “We are excited about this partnership, which help us to grow our global footprint. Our complementary offerings make this a valuable deal for both parties and our mutual customers.”
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