Mobile commerce has grown rapidly in recent years, with smartphones and tablets dramatically chanign the way consumers shop. This White paper looks at the current and emerging trends from M-Commerce.
The white paper investigates all elements of mobile, from mobile search through to the use of Quick Response (QR) codes and location based targeting.
There is a specific focus on the affiliate channel, including mobile data alongside a number of examples of publisher opportunities that advertisers can take advantage of within the mobile space.
The full white paper is available for free below:
http://blog.affiliatewindow.com/wp-content/uploads/2011/11/M-Commerce-The-Complete-Picture2.pdf
