YouTube has launched a new store that lets music artists sell merchandise, events tickets and music downloads.
The new feature, called Merch Store is designed to allow YouTube partners to offer fans merchandise directly on their channel.
Fans will be able to buy artists’ merchandise, digital downloads, concert tickets and organise meetups.
YouTube has partnered with Topspin for merchandise, concert tickets and experiences; Songkick for concerts; and iTunes and Amazon for music downloads.
The Merch Store will be rolled out globally over the next few weeks.