Facebook is launching a ‘Subscribe’ button, letting users follow the public updates of others, regardless of whether they are Facebook friends.
The tool is similar to Twitter, in that users can follow content others are posting without having to reciprocate.
Users will begin seeing a Subscribe button alongside the “Message” and “Poke” button on Facebook profiles.
This button works differently based on whether they are looking at a friend’s profile or a strangers’.
If you subscribe to a stranger’s profile, users are granted access to his or her public status updates in your News Feed.
If the user is a friend, subscribing gives the user the ability to granularly control how much of his or her content enters your stream.
