Over two fifths (41%) of UK advertisers have experimented with Facebook ads, but only 6% have well developed ad campaigns on the social network, according to a new survey.
Recently, Marin Software conducted a poll of advertisers in the UK regarding their use of Facebook Ads.
Nearly 400 advertisers of various company sizes across a number of vertical sectors responded to the poll and of the respondents 6% indicated they have “well developed” ad campaigns up and running on Facebook.
Forty-two percent of respondents said they are “experimenting” with ad campaigns while the remaining 52% have yet to step foot on the train, not having run any Facebook ads.
Although the UK is a leader in European Facebook adoption, advertising on Facebook in the UK is clearly still in the early stages.
However, when taking into consideration analysts’ projection that Facebook ad revenue from outside the U.S. will be on par with U.S. ad revenue by 2012, the figures from our poll tell us it’s only a matter of time before the 42% “experimenting” with Facebook ads will have “well developed” campaigns and the 52% percent still undecided will be “experimenting.”
Source: www.marinsoftware.com