European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010, according to new research.
The findings, from Affiliates4u, in association with Webgains, comes as part of its new European Affiliate Landscape Report 2011.
Within the expected revenue figures for affiliates, 67% of respondents are currently earning up to 5,000 per month, and 29% of the affiliates who entered the survey earning between 5,000 and 250,000+ per month, meaning that 4% of European affiliates earn more than 250,000 per month.
In amongst the 48 page landscape report, advertiser de-duplication remains an unknown quantity, with 40% of affiliates believing that as much as 25% of their revenue is lost due to de-duplication and over 20% of affiliates believing 25-50% of their revenue is lost through this advertiser policy.
Polling almost one thousand affiliates the European Affiliate Landscape Report for the first time reveals in-depth views on topics including:
– Affiliate Expansion Plans, Across Europe & the Globe
– Current Threats to Affiliate Earnings, including Potential Future Threats.
– Leading European Affiliate Networks
– Key Factors When Working With Advertisers, Desired Affiliate Tools / Products / Solutions
– Preferred Affiliate Communication Methods
– Performance Marketing Channel Integration Insight
Chris Johnson, Publisher for Affiliates4u.com, said of the report: “After a three month turnaround timeframe, I am pleased to be able to release this report to the wider digital marketing arena. Providing insight into individual territories plus an encouraging report on the state of the Affiliate market across Europe, I firmly believe the European Affiliate Landscape Report 2011 provides the grounds for a productive approach to territorial affiliate marketing over the next year.”
Robert Glasgow Managing Director of Webgains, added:”We are delighted to partner a4u in this initial investigation into affiliate marketing across Europe. Not only do we now have a better understanding of behaviors and attitudes across Europe but insights gleaned from the differences in the results between countries allow the Industry to tweak approaches according to local concerns. Over time, we will also be able to understand trends and respond accordingly.”
A4u members can download the report here.
www.affiliates4u.com