Germany leads Europe in terms of the number of internet users, but the Dutch and Brits spend most time on line per user, according to new research.
comScore has released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 24.2 hours per person.
This study draws its data from comScore’s research panel, which measures Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets.
Among the reportable markets, the Netherlands, United Kingdom, and Turkey showed the highest average engagement with users from these markets spending an average of more than 30 hours online in the past month.
Top Web Properties in Europe
Google Sites ranked as the top European web property in May with 333.4 million unique visitors (up 9 percent from a year ago), reaching 90.9 percent of the total European Internet audience.
Microsoft Sites continued to rank second with 270.9 million visitors (73.8 percent reach), followed by Facebook.com in third place with 240.0 million visitors (65.4 percent reach).
Among the top properties for May, the biggest gains versus April came from The Mozilla Organization (up 52 percent), WordPress (up 13 percent), and VKontakte (up 12 percent).
Europeans continued to spend significant time on social networking sites, with Russian social network VKontakte exhibiting the highest average engagement among the top 30 properties at 496.7 minutes (8.3 hours) on the site.
Facebook.com overtook Russian web property Mail.ru Group in May with an average of 326.0 minutes (5.4 hours) spent by visitors on the property, up 15 percent from the prior month. Mail.ru Group visitors spent an average of 315.1 minutes (5.3 hours), up 7 percent.
Facebook.com also continued to account for the highest number of page views at 139.8 billion in May (up 21 percent), representing 12.8 percent of all pages viewed in Europe during the month.
Source: www.comscore.com
