Mobile users in Canada are big on apps, and a quarter are using social networks. These are among the latest findings from ComScore’s new measurement tool for mobile that launches in Canada as the digital measuring giants square up for battle. Hot on the heals of the TNS MobileLife research, ComScore, one of the web’s oldest measurement companies is rolling out their rival mobile measurement tool. More on the tool and Canadian mobile internet audiences…
In March 2011, 40.6 percent of mobile users in Canada used an application on their mobile device, while 32.7 percent used a mobile browser.
Accessing of news/information was conducted by 35.2 percent of the mobile audience, while social networking sites or blogs were used by 25.4 percent.
Sending text messages and taking photos with their phone were the top two activities, used by 64.5 percent and 48.9 percent, respectively.
Accessing work or personal email represented 29.7 percent of the total mobile audience.
Source: www.comscore.com
