Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Marketing Magazine cites sources close to the subject saying that Twitter CEO Dick Costolo and President of Revenue Adam Bain are championing the idea as one of the many plans it has to monetize the service.
The new pages will provide advertisers and brands with more additional ways to interact with the Twitter userbase, adding to the existing Promoted Trends and free company accounts.
Weeks back, Twitter introduced the Quick Bar to its official app aimed at increasing visibility of promoted topics on Twitter.
The move was aimed at increasing interaction about hot topics on Twitter but also to highlight sponsored trends that otherwise may have been missed. However, it was pulled a week later.
Twitter is faced with the difficult task of introducing features, including branded pages, that help monetize its platform, whilst appeasing its users – something it has traditionally struggled with in the past.
Twitter has declined to comment on its advertising plans but has noted that ‘strong interest’ from brands is a key reason behind why it is looking to set up a UK office.