LinkedIn is reportedly planning planning to update its technology to allow marketers to target ads based on factors including users’ job titles, location and age.
The Wall Street Journal cited ‘people familiar with the matter’, claiming LinkedIn will roll out updates for its marketing tools that let advertisers zero in on people based upon job titles, seniority, age and location.
LinkedIn’s new tools will come in two parts. It will release an application programming interface that will allow large-scale advertising agencies, which manage and publish billions of ads seen across the Internet, to easily connect to the site, the WSJ said.
It is also adding features for its self-serve platform for individual advertisers to allow for more targeting. Before, self-serve advertisers could only target their display ads at members depending on company size, industry and gender.