Yahoo! is testing integration of GetJar apps into Yahoo! mobile search queries, to make it easier for people to discover the apps they’re looking for when on-the-go.
Yahoo! is the first search engine to pursue this kind of integration. The search results for the apps – of which there are 75,000 – will work by keyword.
Yahoo! users conduct searches on http://m.yahoo.com for whatever interests them, and the relevant mobile applications from GetJar will be displayed within the Yahoo! mobile search results.
For example, if the search term is “Sports”, the Yahoo! mobile search result will display a cluster of GetJar applications that are relevant to the search query “Sports” in addition to the Web results based on relevancy.
This particular search would yield “Sports Brush”, “Sports News” and “CBS Sports Mobile”.
This integration is now being tested in the United States, and will be expanded to additional countries in 2011.
To make the most of Yahoo! mobile searches, app developers who are not already on GetJar can submit apps to GetJar’s Developer’s Zone (http://developer.GetJar.com).
