MySpace, once the dominant online social network, has signed a ‘mashup’ agreement with Facebook to allow people to sign on to MySpace using their Facebook login.
This means that the content they are engaging with on Myspace will be automatically ported over to their Facebook profile page through Facebook Connect.
Myspace CEO Mike Jones said: “We feel this is a complementary service to Facebook. This new feature is a great illustration of our strategy around social entertainment and enabling the real-time stream.”
Myspace currently has around 130m users globally while Facebook has more than 500m.
Facebook VP of partnerships and platform marketing Dan Rose said: “Sharing entertainment and music interests is part of many of our friendships, online and off. Myspace is giving people an easy way to bring their favorite bands, celebrities and movies from Facebook to create a personalised experience on Myspace from the start.”
Rupert Murdoch’s News Corp bought MySpace for $580 million in 2005, while Mark Zuckerberg, Facebook’s founder, was still in the early stages of developing his site.
MySpace has sought to reinvent itself continuously over the intervening years, moving away from its traditional roots as a music-discovery and social network, in to what it now calls a “social entertainment hub”.
