Twitter has announced plans to include Promoted Tweets into the stream of user updates, and has begun testing user reaction to the service on the micro-blog’s partner site HootSuite.
In a blog post announcing the move, the company said it has reached the third step of a multi-part process.
First, it introduced Promoted Tweets into the search results on Twitter.com, before making those ads visible to searches in applications like HootSuite.
Now, the company is introducing ads directly into the stream on HootSuite. Once Twitter has seen how users react on HootSuite, it will start introducing ads on the main Twitter site.
The blog reads: “During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline.
“As with Promoted Tweets in search, we will display Promoted Tweets in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”
“Since their introduction, users have engaged with Promoted Products on Twitter at rates that far exceed typical forms of online advertising. This next phase will bring Promoted Tweets to a wider audience and help even more people discover interesting accounts, people and information they may otherwise have missed.,” the blog concluded.
Read the full blog here.
