This month’s movers and shakers in the digital industry: OpenAmplify | Turner Classic Movies | AudienceScience | ADTECH | Search goes mobile | Quorn | atmAd | R.O.EYE | Mobile Fun | 192 | TagMan | Code Computerlove | Sports Revolution | Eloqua | Struq | Coca-Cola | Linkshare | Adconion | Prezzybox | smartclip | Crunch.co.uk | Best Buy | AudienceScience | Moshi Monsters
OpenAmplify debuts advertiser guide to Web Content and Social Media
OpenAmplify, the Semantic Web platform, has launched of a new version of its software that implements Co-reference, a breakthrough natural language processing (NLP) technology that improves the way software understands text. Co-reference, a demo of which can be viewed on YouTube at www.youtube.com/watch?v=45W72PqKjGM, is part of a version 2.1 upgrade of the OpenAmplify platform. Co-reference gives advertisers the ability to make accurate decisions on the placement of ads by scalably analysing Web content and providing superior insight by accurately identifying the relationships between various entities mentioned within text. This allows advertisers to accurately understand the sentiment and intent around any given subject. As an example, consider the text: “I had dinner today with John and Sarah. We went to the new restaurant in our neighbourhood. He’s a lot of fun, but I wish she would take it easy with her rude comments.”