As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s the difference between ads and editorial these days?
In the latest addition to our Director’s Dinner series, Netimperative invited Guy Parker, CEO of the Advertising Standards Authority, to outline the extension of the regulator’s remit, which places online marketing under greater scrutiny than ever before”