Young adult males factor prominently in the increase in Europeans accessing dating sites on their mobile phones, according to new research.
The study, from Comscore, found that of the nearly 11 million users accessing mobile dating services each month, 22 percent are males between the ages of 25-34 years old, compared to just 8.7 percent of females in the same age group. The June 2010 data from comScore shows that across Europe there has been a 52 percent increase in mobile access to dating sites since June 2009.
Italians are Top Mobile Daters
Italians are the most active in looking for love on their mobile devices, with 7.1 percent (3.3 million) of users accessing dating services each month. The Spanish come in second with 6.1 percent (2.1 million) of users, followed by Germans with 3.9 percent (2.1 million users) and the French with 3.6 percent (1.7 million users). The UK ranks fifth with just 3.5 percent (1.7 million users) engaging with dating services via mobile.
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Dating Site Access via Mobile Phone by European Country
3 Month Avg. Ending June 2010
Total EU5 (UK, DE, FR, ES and IT), Age 13+
Source: comScore MobiLens
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Unique Visitors (000) Reach (%)
EU5 10,968 4.8%
Italy 3,347 7.1%
Spain 2,124 6.1%
Germany 2,093 6.1%
France 1,693 3.6%
United Kingdom 1,711 3.5%
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Text Before Marriage
SMS is the most popular method of accessing mobile dating sites with 5.6 million users in June, ranking just above access via browser with 5.4 million users. Usage of apps for mobile dating is on the rise with 1.8 million mobile users in June, up 71 percent in the past year to outpace dating site access via SMS and browser.
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Dating Sites by Access Method
3 Month Avg. Ending June 2010 vs. 3 Month Avg. Ending June 2009
Total EU5 (UK, DE, FR, ES and IT), Age 13+
Source: comScore MobiLens
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Mobile Subscribers Who Accessed Dating Sites on Mobile Phone (000)
Jun-2009 Jun-2010 % Change
Accessed Dating Service Ever in Month 7,201 10,968 52%
Accessed Dating Service via SMS 3,724 5,614 51%
Accessed Dating Service via Browser 3,660 5,375 47%
Accessed Dating Service via App 1,078 1,846 71%
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“Many Europeans have turned to their phones to help find love this summer,”
