Global travel content provider, Columbus Travel Media (CTM), has relaunched its digital consumer travel resource, the World Travel Guide, with user generated content and upcoming mobile apps.
The rollout of the new site has started, with it going live in Beta via a link from the existing site. In addition, current subscribers, Facebook members and Twitter followers of Columbus Travel Media will be sent a URL link directing them to the new site.
A full version of the Spanish, French and German language sites is set to follow.
The World Travel Guide is a comprehensive guide to the world’s best travel destinations. Its print heritage stretches back 29 years, with the online portal reaching its tenth year in 2009.
It covers all aspects of global travel, from cities to airports, ports to resorts, attractions to events and includes up-to-date travel news, features and mini guides.
The portal – found at www.worldtravelguide.net – has undergone a complete refresh of its content and navigation, boasting a new design and brand identity. The digital portal has also been completely rebuilt on a new technical platform and hosting environment.
Jason Trout, CEO of Columbus Travel Media, said: “Columbus Travel Media is focussed on delivering high quality content and usability across its rapidly expanding portfolio of digital products. With the World Travel Guide we wanted to put the user first and build a site that gave them a content-rich, tactile and inspirational experience. Engaging our audiences and encouraging participation is key to our ongoing strategy.”