Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.
The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay
However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.
This new agreement could help these third-party software options become more standard in cars.
“Our ambition is to offer the same customer experience inside the car as on a mobile phone,” Hadi Zablit, the head of business development at the Alliance, told The Financial Times. “It is becoming an important feature when people choose their cars. It’s a competitive advantage.”