Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Tbh (as in ‘to be honest’) is geared toward teenagers, and has been a viral hit in the US, achieving 5 million downloads and generating 1 billion messages in just two months.
According to TechCrunch, Facebook paid “under $100 million” for the startup.
Tbh co-founders, Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon, will move to Facebook’s headquarters, and continue working on the app.
The app works by letting users create surveys and send them anonymously to their friends, such as “Who is most likely to be president?”
Each question is review by the tbh team before the user can send it out.
📥 Introducing DMs on tbh. Slide on in. pic.twitter.com/ZLBNzbcUW3
— tbh app (@thetbhapp) October 10, 2017
The app will continue operating as a standalone app under Facebook, a Facebook spokeswoman told The Wall Street Journal.
“TBH and Facebook share a common goal — of building community and enabling people to share in ways that bring us closer together,” Vanessa Chan, a Facebook spokeswoman, said in a statement. “We’re impressed by the way TBH is doing this by using polling and messaging, and with Facebook’s resources TBH can continue to expand and build positive experiences.”