To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.
The nomadic herders of Mongolia and the Maasai people of East Africa were given a series of amazing experiences, the likes of which they had never seen before.
The indigenous people were filmed trying the Gear VR headsets which showed them footage from around the world including surfing in Hawaii, paragliding across the Brazilian coast, skydiving in Dubai and swimming in the Great Barrier Reef.
A camera crew captured reactions as they watched the content and documented their emotional responses as well filming a Traditional Maasai warrior welcome dance using the Samsung Gear 360 camera.
Conor Pierce, Vice President of IT & Mobile for Samsung UK and Ireland, said, “Gear VR opens up a world of possibilities and has the potential to instantly transport you to new worlds and environments. We wanted to bring that transformative experience to two of the most remote communities in the world. The reactions from the nomadic herders of Mongolia and the Maasai people of East Africa have been amazing to watch and it is incredible to hear their feedback.”
To mark the occasion, Samsung also released some new VR videos of each tribe (shown below):
