Vistaprint Digital has launched a website builder that allows small businesses to create an online presence that rivals big-budget competitors.
According to new research by Vistaprint Digital, one-third of consumers discover small businesses for the first time online, but 45 percent are unlikely to shop at one with a poorly designed website.
The process of building a website is designed to be simple without the need for any previous experience of digital tools.
Users can choose design templates that match their industry and easily add, remove and reposition professional content blocks like menus, calendars and galleries.
All templates are completely responsive and automatically provide users with a mobile-friendly site without any additional work.
According to new research by Vistaprint Digital, nearly 70% of businesses with fewer than 10 employees market both online and in print, and this solution from the digital division of Vistaprint is designed specifically to meet their evolving digital marketing needs.
“The new website builder was simple and stress-free, allowing me to quickly develop a great-looking website for 3 Lions Athletics,” said Matthew Keddie, founder of the Leeds-based athletics children’s club, who used Vistaprint Digital’s website builder to create an online presence. “I have very little experience of digital tools but the website builder was highly intuitive and easy to use. Now the site is live, it’s easy to update and refine.”
“Vistaprint works with millions of micro business owners around the world, which gives us unmatched insight into their needs, and we tailor our offerings accordingly,” said Trynka Shineman, president of Vistaprint. “Our passion is to help micro business owners meet their goals and grow their business. This new solution is a reflection of that commitment.”
“We recently found that one-third of consumers discover small businesses for the first time online, but 45 percent are unlikely to shop at one with a poorly designed website,” said D. Scott Bowen, vice president and general manager of Vistaprint Digital. “To stand out in a crowded market, the business owners we serve need a professional online presence today. They need to be able to easily create a professional, consistent brand across print and digital, and only Vistaprint can help them achieve that.”