With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.
While Facebook users have fun playing with the new ‘reactions’ buttons, brands will be busy identifying ways to use this new feature to their advantage.
The emoji styled buttons potentially deliver another layer of emotional connection over social media between a brand and its customer base beyond a ‘like’.
Retailers will no doubt fall over themselves for customers to hit the new ‘love’ button in response to their posts – that said, they will also be keen that customers don’t compromise their online reputation by hitting the ‘angry’ button.
As brands explore how to drive revenue from Facebook via the recently created ‘buy’ button, it’s never been more crucial that they get this balance right and use s-commerce to enhance the social aspects of their social media presence while avoiding aggressive selling.
By Saima Alibhai
Client Services manager
Bronto Software