Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
The search giant added that it recently rolled out donation cards to US YouTube video creators.
All creators have to do is to add a donation card and pick a non-profit organisation while uploading a video. Creators can choose over 1.8 million IRS-validated 501(c)3 public non-profit organisation, Googlesaid in a post on the YouTube Creators blog post.
Google says that the non-profit organisation will receive 100 percent of the money donated via this method. The search giant also plans to make the new Donation card available to Youtube video creators outside the US region in future.
YouTube has added a new feature to its video editing functionality to allow users to insert a donation card directly into their films.
The Google owned site has partnered with Network for Good, a US non profit donor-advised fund, and has covered all fees meaning 100 per cent of the money you donate goes straight to the non profit.
When a YouTube creator has inserted a donation card in their video, users can click to donate to a particular non profit.
At the moment the program is only available to YouTube users in the US, but Google said it plans to open up the programme to more countries “so creators across the world can power nonprofits they care about.”
