Online takeaway firm JUST EAT has hired Visual IQ, a cross channel marketing attribution company, to optimise its multi-channel marketing.
JUST EAT lets customers search for local takeaway restaurants and place orders online or via its mobile app.
“At JUST EAT, we want to be at the forefront of marketing measurement and believe Visual IQ will be a key pillar in this strategy,” explained Rachael Pollard, Global Performance Marketing Director, JUST EAT. “After evaluating the attribution landscape, we selected Visual IQ because of the ability to configure its platform to meet our unique business needs. Partnering with an attribution provider with the experience and expertise to guide us through this business-changing project, as well as look beyond digital attribution to include above-the-line media, was paramount.”
“We’re thrilled to partner with JUST EAT to positively impact their marketing efforts and improve their performance across online and offline channels and tactics,² added Vanessa Tadier, General Manager, Europe, Visual IQ. ³It is vital that companies like JUST EAT understand how to reach the right consumer, at the right time, and on the right channel. Our technology empowers marketers with a data-driven, comprehensive, and actionable approach to do just that, improving campaign effectiveness and boosting revenue.”