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Microsoft takes on WhatsApp with ‘Send’ chat app

Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”.

The app is is designs for speed with “no signatures, subject lines, or salutations required”, Microsoft said.

Explaining the thinking behind the app’s creation, Microsoft said in a post announcing the new offering that it wanted to “make conversations fast and fluid while keeping the people who are important to you at its core.”

“While tools like text messaging and IM are great for short messages, you often don’t have your co-worker’s cell phone number or an IM app on your work phone. And we’ve heard loud and clear from people at work, they want all their communications available in Outlook – even if they send them from other apps.”

At launch, Send is an iOS-only offering for users based in the US and Canada and users need an Office 365 business or school email account to access it.

Microsoft says it plans to open it up to more users, and platforms, over time.

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