Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
Marketing network Ad Roll surveyed 1,000 US marketers across a variety of industries and analysed its retargeting campaign data from over 11,000 US advertisers to find out how marketers are currently using retargeting and if it has staying power in 2015 and beyond.
Key findings:
• 92% of marketers report retargeting performs equal to or better than search, 91% equal to or better than email, and 92% equal to or better than other display.
• 71% of marketers spend 10-50% of their entire online ad budget on retargeting; up from 53% in 2013.
• Social media is the single hottest topic in retargeting—mobile and cross-device retargeting comes in at #2.
• Retargeting has expanded up the funnel. 70% of marketers use retargeting for brand awareness, 60% for social engagement, and 58% for customer retention.
View the infographic below:
View the full report here (registration required)