Strong user growth, product updates and the World Cup have all contributed to Twitter’s Q2 revenues rising 124% year-on-year. News of the results drove the firm’s share price up 30%, reversing a trend which had seen stock fall 43.8% during the year.
Q2 revenues reached $312m (£184m) – from $139m – though loses were also up at $145m (£86m) (from $42m or £28m – in 2013). 89% of revenues were generated by advertising, of which mobile delivered 81% – unsuprisingly as mobile now accounts for 78% of activity.
In addition, Twitter added 16m monthly active users to reach 271m worldwide (up 24%), beating analysts’ expectations, though slightly below the 25% growth seen in Q1.
Twitter also saw a rise in “timeline views” (which measures the frequency with which users refresh their streams), which grew to 173bn, generating $1.60 in ad revenues per 1,000 views – a 100% annual increase.
Twitter’s CEO Dick Costolo said in a statement: “We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around the World Cup, we believe we can extend Twitter’s appeal to an even broader audience.”
