With Google growing in dominance in the search sector, this video from ICOMP, the initiative for a competitive online marketplace, warns of the dangers of relying on Google search results for online research.
This short video below tells the story of how web search actually works and why the abuse of dominance is so damaging for consumers.
How Search Really Works from ICOMP on Vimeo.
The launch of the video come as as EU regulators continue to press Google for more concessions to end a three-year investigation into complaints it squeezed out Web rivals.
More than a dozen firms including Microsoft have accused Google of squeezing them out, prompting the EU competition watchdog to open an investigation.
In a bid to appease investigators, Google last month offered to label its own products in internet search results and make it easier for advertisers to move to rival platforms.
However, EU Competition Commissioner Joaquin Almunia has now said that Google would almost certainly be asked to improve its proposals.
Source:
http://blog.hot-map.com/post/50668149049/how-search-really-works
http://www.i-comp.org/