Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports.
Bloomberg cites unnamed sources familiar with the matter that Yahoo CEO Marissa Mayer recently met with members of Hulu’s executive team to learn more about what the service had to offer as well as what an acquisition deal might entail.
According to Bloomberg’s source, Amazon is also apparently interested.
Back in 2011, Hulu ended take-over talks with Google, Yahoo and Dish Network after its owners decided to focus on building the site’s ad and subscription revenues instead.
Bloomberg reports that Hulu’s owners, News Corp., Disney, and Comcast, want to sell the service due to disagreements over Hulu’s business strategy and because each of them would like to pursue separate digital strategies for their broadcast and cable networks.
Yahoo’s renewed interest in buying Hulu may be a result of failed negotiations to purchase French video service Dailymotion.
Yahoo was believed to have been offering upwards of $300 million for a 75 percent majority stake in Dailymotion, but last month French Industry Minister Arnaud Montebourg decided he didn’t want to sell such a successful French business to an American company.
In addition to Yahoo and Amazon, Guggenheim Digital Media has previously expressed interest in buying Hulu. Former News Corp. president Peter Chernin is also said to have made an offer to by the service for $500 million.
