Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.
Built using Weborama’s in-house data mining and optimisation skills and technology, Weborama Audience Insight helps publishers to drill down into the profile of their audience in real time to help boost monetisation of their audience.
Weborama Audience Insight has a single user interface, with a 360° view of behavioural and socio-demographic data.
Weborama Audience Insight enables a publisher’s audience to be viewed by age, gender and occupation category, and can be distributed with behavioural segments and clusters. The tool measures also the affinity of each data item against Weborama’s index.
Weborama processes the information for website audiences through an integration of a specific tag on its pages.
Each day, an “Approved by Weborama” reference provides the most representative audience for the previous day.
