Call tracking and analytics firm AdInsight has rebranded under the new name ResponseTap.
The new identity has been designed to embody the company’s mission to deliver voice-centric marketing technology.
Going forward, the new identity will be rolled out across all collateral and will include a new website.
Commenting on the rebranding, Ross Fobian, CEO and co-founder, explains: “The last 18 months have been very successful for us, both in terms of business growth and product development. Earlier this year the company received £1.6M Series A investment which enabled us to increase the number of people in our team by over 100% so far and we are still growing. This resulted in the opening of our new London office last month and has accelerated our international expansion plans.”
He added: “The company and technology is evolving to such a degree, we no longer feel that the name AdInsight accurately reflects who we are and what we are striving to achieve. After much careful deliberation the company has chosen the new name ResponseTap to reflect these developments.”
Co-founder Richard Hamnett added: “As we continue to drive business growth in the UK and internationally this name change better aligns our brand identity with our business strategy and future plans. It gives us a fresh vibrant look that highlights many of the values of the business.”
http://www.responsetap.com/