Ad network Ad Dynamo has launched a new platform offering online ad campaigns at fixed prices, aimed at cutting through confusion and lack of accountability.
The firm claim the service ‘removes all the variables’ for the ad buyer, so the novice need not tackle the ever-steepening learning curve, acronyms and daily budget management requirements associated with online advertising.
When deciding to run an online ad campaign, the business needs to decide if it wants to prioritise brand awareness or visits to their website. They then decide how big they want the campaign to be.
Ad Dynamo then creates a number of clickable online banner adverts and manages the display of the adverts to relevant people who are visiting one of their 34,000 online publisher partners.
The firm claims that just £1000 delivers 480,000 views of the business’s advert, a reach that ‘exceeds many TV commercials’.
The first package, dubbed the ‘Ad Dynamo Brand Price Plan’ is available in three campaign sizes: 480,000; 1.2 million and 5.4 million ad views in a month, priced at £1000, £2100 and £6000 respectively.
Meanwhile, a ‘Traffic Price Plan’ prioritises attracting customers to businesses’ websites. Like the Brand Price Plan, Ad Dynamo’s Traffic Price Plan is available in three campaign sizes: £1000 generates 1,800 click-throughs to the business’s website in a month. For 4,200 banner clicks per month, the price is £2,100, and £6000 drives 13,500 clicks per month.
Sean Riley, CEO of Ad Dynamo said: “Our research shows that three out of five SMEs feel they lack the expertise and are worried about the costs – both financial and time – involved in launching an online ad campaign. Technology is supposed to make life easier. Online advertising should be no different, but ad networks’ services are now based on so many variables that time poor executives can just want to give up before they even start.
“That’s why the Ad Dynamo Price Plans are straight-up, no-nonsense and simple. Business owners want to spend their time selling, helping customers, developing products and delivering their services, not learning the whats and hows of online advertising. The Brand and Traffic Price Plans keep things simple: the business manager takes the decision on the broad advertising strategy and Ad Dynamo’s online ad experts deliver.”
Source: Ad Dynamo