AdInsight is set to launch a new ‘pay-per-call’ affiliate network for called ‘Performance’, which will provide phone call analytics for advertisers, networks and publishers.
Due for launch in the near future, AdInsight Performance will be an enhancement of its flagship product AdInsight Clarity, that enables users to track which publishers are driving phone calls to their business.
AdInsight’s call tracking and analytics solutions are designed to help businesses improve marketing ROI and operational efficiency.
AdInsight Performance enables users to track calls from PayPerCall campaigns adding an additional dimension to standard online affiliate programmes.
The new product collects and validates data relating to every phone call, which it then makes available to the advertisers and affiliate networks. This allows the network to pay the correct commission due to the publisher in return for the quality calls generated for the advertiser.
Ross Fobian, co-founder and CEO of AdInsight said: “The growth in PayPerCall marketing has been good over the last couple of years, but the existing technology has limited the potential of this market. AdInsight Performance provides a more transparentsolution, with a richer data set, to allow for better optimisation and therefore greater revenue for all parties.
“Phone calls generally convert better than online enquiries and are worth more to a business. That’s why advertisers are willing to pay more for them. The PayPerCall market is going to be huge and the affiliate industry needs to adapt quickly and embrace the latest technology to avoid being left behind.”
www.adinsight.com