Fashion retailer Stella McCartney is working with online luxury fashion retailer Net-a-Porter to run a multiplatform ad campaign.
The desktop and mobile shopping apps are designed and tailored to fit each platform.
Users can interact and play with moving Perspex shapes on-screen by simply touching or tilting the device.
One tap will take the user to the Stella McCartney product page, allowing them to shop from the campaign.
On a desktop, selected images from the campaign will be re-skinned onto the background of the homepage.
Upon reload, a new advertising image will appear in a different unit of the homepage exposing more from the Stella McCartney campaign each time.
Tess Macleod-Smith, Vice President Publishing and Media, Net-a-Porter said: “This is the most exciting bespoke campaign that we have built since the launch of The Net-a-Porter Group Media and Publishing division at the end of January 2012. Showcasing digital innovation in a luxury space, this campaign underlines our creative and technical strength across multiplatforms as well as the unique position we enjoy as a hybrid media player and e-tailer.”
http://www.net-a-porter.com/