As high street shops suffer as people stay at home to watch the Olympics, online shopping network Shopping.com reports a sharp increase in online traffic, particularly for sports and fitness gear.
Shopping.com revealed that since the Games began, there has been an 11% increase in total traffic on its network with searches related to sport and fitness increasing by 18%.
Dave McCall, UK Country Manager for Shopping.com, comments: “While the high street is suffering since the Olympics began, online traffic is booming. As consumers are choosing to stay at home and watch the Olympics they are taking time out to browse online, particularly for sports and fitness gear, inspired by the great athletes on TV.”