Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.
The paper, ‘How fashion retailers use social media’, details the key benefits retailers can gain from using social media, and provides guidance on how fashion brands can manage a social fashion community.
Written by eModeration’s CEO, Tamara Littleton, the white paper includes an analysis of how social media impacts fashion ethics and copyright infringement, and advice on how brands can avoid a social media crisis.
Tamara Littleton, CEO, eModeration, says: “The increasing popularity of more visual social media platforms, such as Pinterest and Tumblr, has provided fashion retailers with the perfect opportunity to reach their target audience and gain a highly detailed level of insight into what inspires them, and drives them to make purchases.
“Done well, fashion retailers can use social media platforms to create a community around the brand and provide exclusive behind the scenes content. However, retailers must accept the transparency and accountability that comes with using social media, and hold themselves to a higher standard to avoid incurring the wrath of the community that they are seeking to engage.”
The white paper is the latest in the series of white papers from eModeration, available from its website.
For a free copy of How fashion retailers use social media visit the eModeration website.