24/7 Real Media WPP’s digital marketing technology company has unveiled a new name and brand: 24/7 Media, Inc.
In addition, the company also announced the launch of a new business unit: Real Media Group.
Technology is at the core of 24/7 Media’s business strategy and it powers the new market-facing unit, Real Media Group.
“At a time when the digital marketing landscape has become more complex and difficult to navigate, superior technology is a competitive advantage,” said David J. Moore, the company’s Chairman and CEO. “Through Real Media Group, powered by 24/7 technology, our clients benefit from powerful digital marketing solutions without the headaches of software development and operating costs.”
The company’s ad technology serves billions of ad impressions globally each month, and its portfolio of premium publishers reaches 80 percent and 85 percent of internet users in the U.S. and U.K., respectively.
The group will expand to offer a suite of products that provide buy- and sell-side clients with a full, 360 degree range of solutions to fully monetize their digital operations.