Betting firm Betfair has signed up to a further two year enterprise contract with UserZoom, enabling it to deploy online user experience (UX) research tools across its web, mobile and tablet user base.
Betfair attracts four million customers enacting over seven million transactions each day. The company runs betting exchanges, casino, exchange games and poker.
Mariana Silva Southern, Customer Experience Research Manager at Betfair.com says of UserZoom, “We design things in house and test. UserZoom allows us to reach a wider audience and is very useful when we need to launch something quickly. Customer feedback is the best way to get things right – we can script something and send it out for testing immediately.” She believes that optimisation is fundamental – nothing is perfect when launched but the UX tools enable Betfair to optimise quickly. What the UserZoom toolkit ensures is that product decisions are informed by customers’ needs and wants.
Arthur Moan, UK Managing Director at UserZoom says; “Having Betfair commit to a further two years having been a client of UserZoom for the past year is fantastic news and a testament to the innovation and excellent support we extend to our clients.
“Research is a people business, our tools offer automation of data collection and the power to reach out and collect statistically significant and highly actionable insights, however; providing strategic support and assistance on how best to utilise the methodologies we apply is key – hence our enterprise renewal rate is maintained above 90%!
“Betfair know UX, what they wish to achieve and in my opinion are way ahead of the game on the UX maturity that the industry is seeing. We continue to innovate and the mobile space is a huge growth area for UserZoom, clients like Betfair feed requirements into our R&D which we truly appreciate. We look forward to further strengthening our relationship over the next two years and we hope way beyond this.”
www.userzoom.co.uk