Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
REVV Connect, REVV Creative Control and REVV OS were demonstrated live this week at the Real Time Trading Summit.
All three products are designed to increase revenue for publishers on the REVV Real Time Trading Platform.
“Real Time Bidding (RTB) has had a dramatic impact on digital advertising and we have seen tremendous growth over the last year,” said Frank Addante, CEO and Founder of the Rubicon Project. “Rubicon Project’s Real Time Trading platform turns everyone into a bidder. It incorporates not only RTB bidders, but also turns every ad network into a bidder as well as activates self-serve advertisers as bidders. The end result is great access to buyers providing for greater liquidity at lower cost of operations.”
REVV Creative Control and REVV OS are available now and REVV Connect will be offered to the premium publishers on the REVV platform over the coming months.
Recordings of the Real Time Trading Summit, including product demonstrations, are available here and all videos will be made available on Rubicon Project’s website in the coming weeks.
www.theRubiconProject.com