Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research.
Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.
Regardless of category, emotional appeals, humor, non-fatal violence, and animals bolster quality ads and strongly resonate with consumers when executed well.
Of the 144 brands that have advertised during the Super Bowl over the past five years, only a handful of companies have had a presence in every one.
From 2007-2011, these seven have earn honorable mentions for being the most resilient Super Bowl advertisers—Budweiser, CareerBuilder, Coca-Cola, Doritos, E*Trade, GoDaddy.com, and the NFL—and five also hold the distinction of being among the ten best liked Super Bowl ads of the past five years.
1 NFL
2008 • Super Bowl XLII
Chester Pitts walks onto the Houston Texans team (:60)
Likeability Index:179
2 Budweiser
2008 • Super Bowl XLII
A horse trains intensively to join the elite Clydesdales (:60)
Likeability Index:176
3 Snickers
2010 • Super Bowl XLIV
Betty White and Abe Vigoda are tackled (:30)
Likeability Index:168
4 Budweiser
2009 • Super Bowl XLIII
Clydesdale wants to play his version of fetch (:30)
Likeability Index:167
5 Volkswagen
2011 • Super Bowl XLV
Mini Darth Vader uses the Force to turn on a car (:30)
Likeability Index:165
6 Coca-Cola
2008 • Super Bowl XLII
Stewie, Wonder Dog, and Charlie Brown balloons compete for soda (:60)
Likeability Index:155
7 Doritos
2008 • Super Bowl XLI
Man faces consequences of snacking while driving (:30)
Likeability Index:153
8 Bridgestone
2008 • Super Bowl XLII
Forest animals scream as car nearly hits a squirrel (:30)
Likeability Index:150
9 E*Trade
2008 •Super Bowl XLII
Baby says he rented a clown with his extra money (:30)
Likeability Index:146
10 Doritos
2009 • Super Bowl XLIII
Man has magical powers when he crunches his snack chip (:30)
Likeability Index:145
View all the ads on Nielsen’s blog here
Source: Nielsen
