High street shoe retailer, Clarks has launched of its mobile commerce site, which was designed and built by Mobile Interactive Group (MIG).
Clarks first ever mobile site is fully transactional and has been built using MIG’s award winning mobile commerce platform.
The site includes the full Clarks product range, enabling shoppers to shop directly from their mobile or locate their nearest store and delivers a ‘check out’ process, providing both credit and debit card payment options and is open to both new and existing users.
Richard Houlton, Director of Channels, Clarks commented: “Multi-channel retailing is a major focus for Clarks and it is essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”
Matt Cockett, Commercial Director, MIG said “Over the past few months MIG has developed a strong collaborative relationship with Clarks, sharing industry insight to inform key decision making and to ensure we’re building a mobile proposition that’s right for the Clarks customer. In recent months, the IMRG recently reported that 50% of UK smartphone owners shop via their mobile device, up 30% from June 2010, demonstrating the continued growth and the potential of mobile commerce. Customers shopping habits continue to evolve as new technology hits the streets, they expect a user friendly mobile experience that enables them to browse, search and purchase more products (both large and small) whilst out and about or sat at home on their sofa.”
www.clarks.co.uk / m.clarks.co.uk
www.migcan.com