Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to new data.
The study, from Nielsen, highlights US-based digital consumer behaviours and consumption patterns.
About two-thirds of parents use social media to learn about brands, treble the amount of non-parents.
While teens are the most likely group to upgrade from the free to the paid version of an app, said Nielsen, and they’re also most likely to respond to an ad, regardless of how it was served.
Nielsen has presented its findings in an infographic in order to help brand advertisers understand their most valuable customers and how they’re engaging across social, local and mobile platforms.
Some key findings include:
– 62% of adults use their television and web at the same time.
– A further 38% of smartphone owners have looked up product info for an ad while watching television.
– Nearly half of consumers were influenced by standard web ads on social media sites. The figure only goes up when the brand has their friend’s “like” button seal of approval.
View the infographic in full below:
Source: Nielsen
