Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
The latest upgrade to the solution automatically detects the device and bandwidth a consumer is using; allowing an optimised viewing experience for each screen. Universal viewers use a single URL to serve product images or video in the right viewer and format.
New social shopping capabilities have been added to the platform. Consumers can now upload user generated videos, for example to provide product reviews or enter competitions. The Scene7 platform then optimises and publishes the video content, enabling retailers and brands to engage with shoppers socially through video.
“The latest system update will enable speedy delivery across all devices – it detects and instantly serves the right rich experience, in the right format,” said Max Childs, Senior Marketing Manager for EMEA at Adobe. “It dramatically simplifies the deployment of optimised viewing experiences on each screen a shop can be accessed from. You don’t need to create different iterations of images and videos. The new customer video upload feature allows social interaction and makes it easy for retailers to create a shopper community on their sites.”
www.scene7.com