Lacta Chocolate from Greece created a Facebook app that was successful for simple reasons it being simple and shareable and a simple insight. The application invited fans to compare their loved ones with chocolate, customising the Lacta chocolate wrapper with their loved ones names, comparing it to the particular flavour and upload it on the wall as a wall post and reaching out to hundreds of people on their list. The application garnered more than 362,000 likes.
View a video explaining the ad here:
View the campaign here: http://www.facebook.com/Lacta?sk=wall#!/Lacta?sk=info