Google has launched a new tool that helps users search and compare airline flight costs.
The launch comes nearly five months after Google bought ITA Software, a US-based flight-information software company for $700m.
The move has unnerved other travel industry players, which worried that it would give Google too much influence over the online travel industry.
Google’s airfare search tool was unveiled last week , offering what Google says is a faster, more flexible online tool for finding the lowest fare between two locations.
At launch, the service only shows domestic US, round-trip and economy-class fares.
Unlike a few sites that block out select airlines, the Google site shows prices for all carriers and allows travelers to filter flights by price, number of stops and duration.
Other features on the site let travelers see ticket prices over a span of dates and from several airports in a region at the same time.