Google’s acquisition of Motorola Mobility this month will strengthen Android’s ambitions to lead the global ad market by the end of the year, according to new data.
Mobile ad network InMobi has released its Mobile Insights Report: Global Edition, Quarter Ending July 2011.
Part of an ongoing series to analyse quarterly data trends on InMobi’s network, the report projects that Android will be the top global mobile ad platform by the end of the year.
View the infographic for the global mobile ad market below;
InMobi served 112.5 billion mobile advertising impressions across the globe, a growth of 22% over the previous quarter, and reports that smartphone growth is the primary driver, outpacing the growth rate of advanced phone ads by two to one.
Android continues to make a significant global impact, capturing an additional 1.9 share points in the quarter to reach 16.6% ad share.
Nokia OS and Symbian OS continue to be the top performing mobile platforms globally, with 19.6% and 19.0% ad share respectively, although their market share has continued to steadily diminish.
James Lamberti, VP Global Research & Marketing, InMobi, comments: “Given Android’s ongoing growth around the globe, it’s not surprising to see Google announce its strategic move to acquire Motorola Mobility.
“At the current growth trends, Android is expected to become the top mobile platform in the ad ecosystem by the end of the year and Google is clearly protecting it from competitive threats with the IP assets of Motorola Mobility.”
European mobile ad market
The report also highlights the strong growth in the European mobile ad market, which has grown 20% to reach 11.5 billion ads during the quarter.
It reveals that 26% of all mobile ads in Europe are now on a native mobile application, one and a half times the global average of 17.5%, and that Android remains the number one mobile ad platform in the region, continuing to outgrow iOS by two to one.
Despite the growth in Android’s popularity however, the Apple iPhone remains the top device in Europe, with 11.5% share, while the Apple iPad gained 1.0 share point to represent 2.1% of all ads in the region.
The infographic for the European mobile ad market is below:
www.inmobi.com/research/
