App store GetJar has bought Infrinity, a technology company that assists publishers in improving of customer lifecycle management, including acquisition, monetization and retention.
Infrinity founder and CTO, Anand Venkataraman, will join GetJar through the acquisition as the Vice President of Discovery Technologies.
Infrinity’s technology, specifically its sophisticated recommendation engine, will help GetJar improve app discovery, app recommendations, and the app store user experience.
“With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers,” said Ilja Laurs, GetJar CEO. “With Anand’s leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery.”
In March 2011, GetJar released its quarterly App Meter survey, which gauges preferences and attitudes of mobile phone users. According to the survey, only 25% admitted to using app stores for discovering the latest apps.
“Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,” said Venkataraman. “GetJar’s use of Infrinity’s technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinity’s goal of making discovery a two-way street.”
Infrinity was founded by Anand Venkataraman and Dave Smiddy in July 2010. The company’s goal was to help mobile publishers and app users most effectively discover each other, providing powerful predictive insights for niche and mass-market mobile audiences. Infrinity created online tools to provide detailed campaign metrics for content portfolios.
www.GetJar.com