Sedo, the online domain specialist, today announces that it has brokered the sale of gambling.com for $2.5 million, the highest price for a web address this year.
UK based Media Corp sold the domain through Sedo to an unnamed company.
The sale points to the value of the online gambling market, with the new owner of the site well placed to capitalise on the benefits a memorable keyword domain like Gambling.com represents.
This includes strengthening an online brand and attracting high quality, highly targeted and relevant traffic.
The sale of Gambling.com was managed by Sedo’s UK team and is the third biggest public sale the company has handled, behind sex.com ($13 million) and vodka.com ($3 million).
Liesbeth Mack-de-Boer, CSO at Sedo, comments, “The high sale price paid for Gambling.com is a real confidence booster for the global domain industry and demonstrates the value gambling companies are still prepared to place on their digital assets. Keyword domain names such as gambling.com offer significant advantages in terms of search engine optimisation (SEO) strategy, with web sites often ranking well in natural search listings and receiving better click through than paid search campaigns.”
Justin Drummond, CEO, Media Corp, continues, “We are very pleased with the result of the sale of gambling.com. The team at Sedo has made the negotiation process as straightforward as possible and have helped us secure a great price for the domain.”
www.Sedo.com