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Global data: Are smartphones more popular with men or women?

As smartphones grow in popularity, how does their use compare with men and women around the world? This data from Nielsen looks at the smartphone use across the global youth market (15-24 year olds) by gender.

All countries tend to skew male in smartphone adoption with the exception of the US, where 55% of smartphone users age 15-24 are female. India has the most severe gender imbalance for smartphone use among subscribers 15-24 (80% male).
Smartphone users: Global youth market by gender. All countries tend to skew male in smartphone adoption with the exception of the US, where 55% of smartphone users age 15-24 are female. India has the most severe gender imbalance  for smartphone use among subscribers 15-24 (80% male).

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