Bayer HealthCare has launched a new website for teenagers with haemophilia which incorporates the latest augmented reality techniques to create an interactive festival style experience called ‘Questival’.
The site, developed by healthcare advertising agency Langland, is designed to be a unique online resource for teenagers with haemophilia.
The ‘Questival’ site will supply the teenagers with key information relevant to their time of life and help them find answers to personal questions in a fun and relaxed yet secure environment.
“We hope this site will be a real hit with our patients.”
